Today websites are worried about their ranking on search engines. Businesses want their websites to rank at the top when users use some keywords on their search. Having relevant content will not help any website just achieve this but with SEO-friendly content, this is highly possible. It’s important that as a website is being designed, some costly mistakes are avoided.
Avoid Non-Responsive Websites
This is one of the mistakes that can downplay your Search Engine Optimization efforts. The website has to be responsive and mobile friendly considering that most consumers are using their smartphones to conduct searches online. You do not want such a mistake to lead customers to competitors’ websites.
Content within Images
This is very appealing to online users but is it SEO-friendly? Will search engines be able to read the text as SEO-friendly? The answer is no since these images are not responsive at all. The best way to go about it is use images with some descriptive words.
Your keywords and everything to do with search engine optimization should be in the text content. On the other hand, heavy images should be avoided. This affects the website response time, which will definitely turn an impatient user away.
Avoid Pop-Up Windows
If you ask many internet users, they can attest that pop-up windows are annoying. Not many will be prompted to action on a pop-up window. They can be annoying and thus they should be disabled. Even if they are used, they should be minimized, modified and used in the right manner.
Avoid Using Infinite Scroll
This has become popular in the recent past. However much popular it has become, it should be used correctly otherwise your SEO efforts will be futile. Infinite scroll involves having more and more content as a user scrolls down a page. This is to keep them engaged on that page and website.
The problem with this is that it does not only affect the users’ experience, but search engines only scroll the content at the top of the page. This means that any SEO-friendly content at the bottom of the page will be of no use.
Do Not Forget Header Tags
As the website is being created, do not forget header tags or implement them incorrectly. When header tags are used properly, search engines will easily categorize the content making your SEO efforts effective. Header tags should be on every page.
A good web designer knows which designs will affect your SEO-efforts. Keeping in mind that web design is inherent in search engine optimization. As a website or business owner, ensure that you work with a SEO expert who has proof of their previous work. Someone who understands how to make SEO as effective as it should be for the benefit of your business.